Graphic design is the process of communicating visually using text and images to present information. Graphic design practice embraces a range of cognitive skills, aesthetics and crafts, including typography, visual arts, and page layout. Like other forms of design, graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
In advertising art, the ultimate objective is the sale of goods and services. In graphic design, “the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience. Graphic design is used whenever visual clarity and creativity are applied to the presentation of text and imagery.
The primary tool for graphic design is the creative mind. Critical, observational, and analytic thinking are required for designing page layout and rendering. With over 50 years of creative experience by award-winning designers coupled with some of the best production and finishing people in the business, Vox can create strong and effective work that achieves a visual impact that will be noticed and remembered.
Our creative process is based on several steps which include a client brief to discuss the project objective followed by research to gather all of the information needed to get started. From there a concept is developed and rough ideas are produced at which point the client is brought back in for a review of the ideas. Once the concept is explained and agreed upon the project can be brought to life through execution and tight design. After final proofs, the project can then go into production for rollout.
Our services include:
- Copy Development
- Design and Layouts
- Image Manipulation
- Digital Asset Management
- Production Art
- Digital Proofing
What We Do
Design · Development · Branding · Promotions · Research · Fleet Design · Storefront Marketing · Store POP Programs · Logos · EDDM Mapping · Marketing Programs · Guerilla Marketing Plans · Retail Sales Training