It all begins with graphic design
Graphic design is the process of communicating visually using text and images to present information. Graphic design practice embraces a range of cognitive skills, aesthetics, and crafts, including typography, visual arts, and page layout. Like other forms of design, graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
In advertising art, the ultimate objective is the sale of goods and services. In graphic design, “the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience. Graphic design is used whenever visual clarity and creativity are applied to the presentation of text and imagery.