Why Companies Need to Start Planning Black Friday Marketing Now
Posted by Megan Hajduk on 19th Sep 2025
Black Friday isn’t just a shopping day or the Friday after Thanksgiving. It is the kickoff to the busiest retail season of the year. With competition stronger than ever, waiting until November to start planning is a recipe for stress, missed opportunities, and being lost in the noise of other ads. The brands that win on Black Friday are the ones that start preparing months in advance. Here’s why planning early matters:
- Strategy, Production, and Shipping Take Time
From custom mailers to in-store signage and promo products, production and design schedules fill up quickly leading into Black Friday. The more time you allow for thoughtful and purposeful campaigns, the more likely you are to see strong returns on your Black Friday strategy. Planning now secures your spot in the production queue and helps you avoid last-minute rush fees. Do not be the brand scrambling to throw something together on Thanksgiving morning.
- Stand Out in a Crowded Market
Every brand is vying for attention during Black Friday. The earlier you start, the more time you have to develop creative and multi-channel campaigns. This might include direct mail, bold signage, digital elements, or targeted outreach to your best customers.
- Budget Smarter
Planning early gives you more control over your Q4 spend. You can lock in pricing, avoid rush surcharges, and spread costs over several weeks instead of scrambling at the last minute. Additionally, you can plan the rest of your year’s marketing with this in mind. Smarter strategy also leads to less wasteful spending.
- Multiple Touchpoints Matter
Studies show it takes 8 or more touchpoints for a customer to make a purchase. By starting now, you can map out a Black Friday strategy that spans across channels such as mailers and EDDMs, POP and signage to drive traffic in-store, and digital campaigns that align seamlessly with your print.
- Hit the Ground Running
Thanksgiving week isn’t the time to train staff on new promotions or finalize logistics - it’s time to execute. By planning ahead, you can ensure your stores are fully stocked and your teams are trained, engaged, and ready to start promoting Black Friday beginning on November 1st. Preparing early helps you avoid the last-minute scramble and confidently deliver a seamless experience to every customer who walks through your doors.
Vox Can Help You Win Black Friday
At Vox, we help brands build integrated campaigns that deliver results. From concept to production to fulfillment, our team will work with you to identify the right products and strategies to make the biggest impact and ensure everything is ready long before the Black Friday rush.
Do not wait until it is too late. Start planning your Black Friday marketing strategy with Vox today.
